a) What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page:
Michael Rappa was a professor from North Carolina State University. He explained the processes of how a webpage actually gets noticed, especially with the overwhelming amount of data that floods the internet each day. Search engines are an integral part of businesses or people with products trying to attract people to their e-businesses. A search engine is mainly compromised of these four things:
1. It is a data base: of urls, associated key words, text and images that get uploaded through this mechanism. Another approach to keeping a data base was in reference to Yahoo’s structure, where people edited the structures manually, thus the complexity was just too much.
2. Collection mechanism for adding data into the data base. For example not all databases will have every single piece of information out there. Wikipedia for example is an organisation that provides information pages manually created by a large range of volunteers. While most of it’s pages have a lot of valuable information, not all of their data will be correct or contain every single fact about that subject. Collection mechanisms are not able to collect and display all information out there.
3. Search protocol: which enables users to query the data base. For example users are able to type in a question on a search bar, in the form of a question, the search bar will be able to recognise what the user is intended to search. There are also types of languages and government documents that will affect what search results will appear on which service. Webpages also have paid placement search: which are important on google where you put a name or phrase and the results which are returned on the search, where a combination of search results appear and then sorted by an algorithm (mentioned next).
4. Ranking algorithm: that determines how results are presented to the user. This is where key words and phrases are recognised and then links are returned to the user. Businesses can use the paid placement search where their pages may be placed at the top of the searched links, making it more easy for consumers to find and want to click on their links. They can even pay to have their link permanently displayed on top of search pages such as google and yahoo. Users may even type questions into the search bar rather than syntax oriented key words that would give more defined results, often consumers write questions that are often typed and come up in the suggested results tab.
(Michael Rappa. (2006). Retrieved 06 March, from http://digitalenterprise.org/transcripts/navigation_tr.html)
b) Watch or read the Marissa Mayer interview. Marissa says ‘search is in its infancy’. Do you agree or disagree with this statement? What is your personal experience with search? There are no right or wrong answers here, I just want your opinion.
Search, is most definitively in it’s ‘early’or ‘infant like’ stage. Marissa Mayer explains that there is still a long way to go in reference to searches. Speaking from the consumers point of view, she spoke about how users were questioning why search is so much easier on the world wide web but no so much on a functional computer. Why isn’t it? Because alike the whole movement to e-commerce in the last 50 years, search engines are catching up to the multitude of data and specificity of search algorithms and search mechanisms. There are executives, engineers and in-house ideas that are getting Google one step further towards creating better searches for it’s users. The limiting attribute of searching images and ‘voice to text’, is slowly getting refined and will become a feature of search on YouTube. I think searches are getting better and better, I mean google is my number one stop for search, yahoo has seemed to just fall behind. We are wanting a broader scope of information but we want the results in the search bar to fit a specific criteria, instead of trolling the internet for long hours. Search has come a long way but in regards to text to image, voice to text and searches that are not completely bombarded with paid placement ads, we still have some ground to make.
2) Please watch the Bill Joy video, and it will give you a good background to the Internet and particularly to the emergence of the World Wide Web.
a) So what are the 6 webs?
In reference to the article:
(Jason Pontin. MIT Technology Review, Bill Joy’s Six Webs. Retrieved March 06, 2016, from https://www.technologyreview.com/s/404694/etc-bill-joys-six-webs/)
Bill Joy’s six Webs include the following: a way of organizing the internet’s phases, in 1995. Mobility and personal devices and their future. Protocols were created, emerging internet connected devices. Better software was developing (remote controls turned into touch screens with radio).
1. The Near Web: Defined by information and typing with keypad and watching with a screen. You were close to the screen, at a reading distant and you had a key and a mouse. The size of text and the way you format text also deemed you under the ‘near web’. The web was going to affect these devices. Mid 1990’s were the web was emerging (which was going to impact the entertainment experience and these handhold devices.) For example a notebook computer could now surf the world wide web. Wireless notebooks would overtake the desktop computers that were not wireless (with ethane cables etc). Near web was a mobile and easily accessed. This went onto the development of the here web…
2. The Here Web. The internet which you access currently, from your cell phone or iPad for example. Your personal computer may be on you all the time, wireless connections, becomes part of your identity and replaces the need for your credit card for example. Your mobile phone or computer for example. Information that would personalised to you and your device. Authored and created for such a device. It replaces what you had to have on you in the previous technology generation. The thing you most fear to lose will be your mobile or mobile computer. The screens are generally smaller and not used for bigger applications like movie viewing, it’s about storing all your personal data. It would be personalised to you. Ear pieces and transmitters limit the need to have display on the phone.
3. The Far Web. Another way of relating to the information, they are three types of different media. This is the Internet you see when you sit back from a big screen – like a television or a kiosk, according to the article. Sitting back far from a screen, interconnection is powerful and abstract away from the details, we can get a perspective on this technology and not become distracted by day to day innovations. For example the development of ‘Java’, how many web’s could they identify to sort out of the chaos and data from the expansion of the internet. There was a pushed broad casted media. The slow deployment of broadband in America, meant most of the innovation went into the entertainment for example Sony and high definition viewing. The far web is almost about what we cannot see, for example the development of copy protection and rights management. Personal publishing is now becoming available (which is becoming more of a here web, rather than a far web). This progression shows how the far web is very corporate and the here web is more personalised. He says that mass entertainment (in context of the far web) will be overtaken by the personal here web because the mobility in that industry.
4. The Weird Web. Accessing the web through your voice, for example the voice recognition in a car can allow you to process your voice messages and talk to people while not taking your eyes off the road. This is the Internet you access through your voice and which you listen to – say when you are in your car, or when you talk to an intelligent system on your phone, or when you ask your camera a question. Joy presents the ideal that this Web does not yet fully exist. There is voice web, things do not have to have visible keyboards and mice for you to interact with them. For example a service like tell me, talk recognition or through the here web with an ear piece and headphones. That can fit into your pocket, batteries and a transmitter. These four webs have focus upon entrepreneurial activity which allows us to sort out what is happening with the internet. Yahoo and Google are near webs at the moment but are both trying to get into mobility as well as the entertainment industry. Companies must see the larger picture, a spectrum will create alternatives to availability to large contexts of availabilities.
Two additional webs:
5. B2B. This is a web which does not have a consumer interface, it is where business machines talk to other businesses (or their machines) to remove friction and to automate business processors between suppliers and producers, customers and systems working together. An enormous asset to have this kind of connectivity.
6. D2D. Device to device (embedded or meshed network), for example a mesh of sensors within a building, they are monitors. The sensors make the city more and more aware, example footage of traffic congestion, it could tell us when a restaurant table is free etc. This Web also does not yet exist. Joy says that it will embed machine intelligence in ordinary, daily life.
“The Here Web” – is the most productive of new innovation.”We can move around in an office and not be stuck to one spot (with a computer or a desk). We are becoming more mobile and are only partially untethered. These 6 Webs are a great organising principle for understanding how the internet is going to change. For example the personal computer is becoming impersonal, for example at Mac if a computer breaks, we do not worry because we have saved our data in different places. A mobile device is more of a personal and communication device. Batteries, publishing speed, etc can all be improved upon, expanding the market.
b) Could there be more? With the advances in material science, we are started to see new processes and assembly practices that can revolution the personal computer wave. Innovation in energy and new material and broad techniques could create more multi themed decade. He said that these 6 themes or webs will play out over the course of his life, but after that there definitely could be more. A whole new wave of companies have a better chance of improving upon these webs, for the open source of data and collaboration. Skype for example is based on voice and facial recognition, voice will rise to a more proportional position within the web. These 6 webs are multifaceted and all new webs will occur from the initial points of these webs, whether there will be more webs created after the prediction of Bill Joy, we will have to wait and see.
c) What does it mean for business? Entrepreneurial opportunities! Successful enterprises take time to make them great, modern organisations have more inter-connected opportunity (the open source, a non hierarchical organisation, a flat business plan) has seen more collaboration and invention. Open source induces low cost devices to be put together. The expansion of the web is showing more and more places to grow and for businesses to improve upon here, new, far, d2d and b2b webs. Networks are growing across boarders, expanding communication and new business exchange. Connection cannot be solely online. This wave of innovation will endure a need for businesses to embrace all the 6 webs, a culture and partnership needs to continually invest in the future. Networks are vital for this era, the challenge is to take the innovation in these new ventures and make them long term and about serving customers and taking managerial risks.
(These answers were largely referenced and quoted from the Bill Joy video).
Part 2 – History of the Internet
The world wide web is just one part of the internet. All revision sourced from:
Vangie Beal. (2016). The Difference Between the Internet and World Wide Web. Updated December 14, 2015 / Posted June 24, 2010, from http://www.webopedia.com/DidYouKnow/Internet/Web_vs_Internet.asp)
Internet definition: “The internet is a network of networking, it is the infrastructure for the networks. Computers link to a network which connects them to millions of other networks. It does this through the great and vast world of the internet!”
The world wide web is basically referred to as the ‘web’, we access information and data with the web, through the internet (as a medium). HTTP protocols are used on the WEB, which is one of the languages spoken on the internet. HTTP applications allow us to connect and communicate with businesses, exchange data and use the WEB to share information. The web uses browsers such as internet explorer to access web documents called webpages. Web pages can link to each other through hyperlinks. They contain, image, text, video etc in the web documents.
The web is only one facet of the internet. The internet also has email which relies on SMTP, instant messaging and etc. (which all are not classified as the ‘web’). The web is the largest part of the internet though.
Information sourced from: http://www.webopedia.com/DidYouKnow/Internet/Web_vs_Internet.asp
Jason Pontin. MIT Technology Review, Bill Joy’s Six Webs. Retrieved March 06, 2016, from
Michael Rappa. (2006). Retrieved 06 March, from http://digitalenterprise.org/transcripts/navigation_tr.html
Vangie Beal. (2016). The Difference Between the Internet and World Wide Web. Updated December 14, 2015 / Posted June 24, 2010, from http://www.webopedia.com/DidYouKnow/Internet/Web_vs_Internet.asp